Thursday, February 25, 2010

Hoe To Send New Born Message

... Who will win? My 10 widgets

The debate on free digital media from these same there were born. With the emergence of a new platform like the Internet that can reach anywhere in the world and, above all, offering candy to give information at zero cost, the thinkers do not take them long to start discussion: Is the digital journalism less worthy to be free? Can you provide authoritative information and quality without charging? Until the arrival of the crisis seems that the answer could be positive. Without going any further, a major English daily, El Pais, left the payment service on its website, to the small audience compared to its main competitors.

But the crisis has totally changed the picture. The lack of advertisers has led digital media begin to think what to charge for providing service. If not, many are forced to close its sites. The clearest example was the disappearance of Spain last year Soitu. Regarded as a means of reference on the net for quality, Soitu was forced, first, to cut jobs, for months later take the closure.

The news came as a surprise to the entire blogosphere, not slow to react. The director of the environment, Gumersindo Lafuente, said they could not withstand the crisis. José Gordillo blogger compiled all the messages of encouragement / protest the closure of Soitu, highlighting the quality of the environment and the penalty occurs in the blogosphere that sends more than the income statement that the journalism . The specialist digital marketing and online strategy, Jose Llinares, stated that the free information on the Internet was a "utopia."

On a more positive line lainformacion.com lies, half a few months of life and I do believe in the free online. In his ideas include, in addition to its prediction that print will disappear in 2025, the importance of blogs and digital media and new tools to provide information. also hide behind the fact that Internet advertising is the only market that has grown over the past two years, while the rest have suffered rapid declines . Thus, it is possible to continue offering quality information on the web, without falling into the temptation of becoming a means of payment.

The debate also exists outside our borders. A few months ago, the prestigious New York Times did a survey of its subscribers to ask if they would be willing to pay each month between 2.5 and $ 5 for access to your website. More recently showed aggressive mogul Rupert Murdoch, who says he is ready to begin charging for the content of their publications . Murdoch to the movement, several publishing groups such as Time Warner or Walt Disney, have begun to evaluate this option as an alternative.

the end, the solution seems should not be neither. Digital journalism is one of its strengths in the free and that should not lose. The most logical thing would be to find a mixed business model, straddling paid daily newspapers and free . Thus, we could say that the information could be provided free of charge, while the opinion and analysis would be paid. But if the main business bosses begin to threaten to charge ... That caught us confessed Internet!

Tuesday, February 23, 2010

Paint Dried Dark Lines

essential ... How

The blog not only is the text you enter and, as we always say, should be as interesting, which captures the user to surf the net. In addition, our site should have a number of elements could be called decorative, to enhance our text and give a better appearance. Then I will discuss the ten that, for me, would be essential. There are those who are (impossible), but my top ten of widgets would be:

10) Recent Comments: good tool to have, at first glance, recent comments have left users (or yourself) on the blog. Above all is a service for your audience, and that the comments will also come to your inbox.

9) Calendar : put in The blog would serve two functions. First, obviously we know on what day. But the role would be the other (assuming we all know the day we live, and if not, we have the clock / calendar for the launch bar). Each day of a ticket to enter, will be marked on it. Thus, the user can navigate throughout the year and see the old entries.

8) Slideshare: This program might not work for everyone, but I loved it. We have done many Power Points throughout the race, we love to Slideshare give us the opportunity to upload them to our blog.

7) Youtube / Vimeo : what can I say Youtube again. We all know him. Vimeo is another site, less known, but it allows you to upload longer videos. Introducing the html code that is in the videos that we like, we can join our site.

6) Creative Commons: Creative Commons licenses allow us to restrict the use of our blog (especially images and video) at our discretion. There you can choose to share our content with no restrictions or put the number of "barriers" that we want. Important and then not take disappointment, as not all web content is free.


5) Blogroll : This tool allows us to take our blog links to other websites / blogs you want to highlight. As I said in the post positioning, link to other users with similar tastes to yours is a way to improve our web traffic.

4) Delicious : introducing a delicious ping our web site, each user can add to your delicious particular post that interests you. Delicious 2.0 is a tool that serves as storage sites. With it, you'll reach one-click information that you liked most.

3) Twitter : with this widget any updates that you upload to your Twitter will appear on your blog instantly. This marks another parameter to the good position: the use of social networks, which both have become fashionable in recent times.


2) Flickr: The main image hosting site. From there you can get good pictures for your posts, while sharing with the rest of the network your personal photos. You can also upload and share videos, but is best known for the former.


1) Hit Counter: more important than many believe. My recommendation particular is Sitemeter. In addition to keeping track of visitors, meet many interesting sights as the place of origin of the same, the duration, the site from which they come ...